B2B & Professional Services Marketing Agency London.
B2B growth partners.
If you’re an ambitious B2B with a focus on rapid growth or a professional services company that wants to ramp up revenue, we have over 23 years of experience in B2B marketing and web design. Our B2B marketing agency is based in London, where we’ve accrued an impressive client list ranging from ambitious tech start-ups to some of the Big 4 consultancy firms.
Got a project in mind? Connect with us today.
Contra seamlessly revamped our website, becoming a valuable extension of our team with their adept listening, design, and problem-solving skills. They suggested HyGraph CMS, empowering our marketing team and saving IT resources. Their HubSpot expertise resulted in a 79% increase in submissions for our webinar subscriptions.
Trusted by leading businesses.
Our B2B marketing services.
Web design and development.
With over 23 years’ experience designing websites for leading B2B companies, we have our fingers on the pulse of the latest design trends. Our marketing experts, web designers and world-class developers join forces to build you a beautiful, conversion-driven website based on research, data and your exact requirements.
View our website servicesConversion rate optimisation.
Boost website conversion rates and generate more clients. Without tangible data, it costs time and money playing guessing games when it comes to page optimisation.
We’ll help you set up custom events in Google Analytics 4 so you can see which service pages are performing and which need optimising. We also harness the power of conversion rate optimisation tools to test where your users are clicking and where they’re dropping off to ensure the very best user experience.
Connect with us.B2B marketing strategies.
We know what success looks like as we’ve seen it time and time again with our clients. We’ll analyse your business and goals, then formulate a strategy and roadmap for success based on clear KPIs and ROI.
Connect with us.Digital advertising.
Once you have a formidable set of optimised service and subservice pages, we use digital advertising to drive traffic to your site and generate highly qualified leads. We specialise in Google Ads, Facebook, and LinkedIn Advertising to generate new business.
View our digital ad servicesAnalytics and optimisation.
What gets measured gets managed. However, a lot of B2B companies don’t have the technical skills in house to set up tools such as Google Analytics and conversion-event tracking. We do.
Connect with us.SEO.
Climb search engine results pages. Our SEO services are geared to help you hit the top of search engine rankings such as Google. We’ll conduct keyword research and optimise your website to ensure discoverability.
View our SEO servicesContent marketing strategy.
Build trust and credibility with your prospective clients and customers. Improve search engine rankings on your site. We develop content designed to be favoured by your audience and Google.
View our content servicesHubSpot strategy and implementation.
Harness the power of one of the world’s most popular marketing automation platforms to capture and convert leads into paying customers. We have over 12 years’ experience working with HubSpot and are Gold Partners.
View our HubSpot services
Ready to grow your B2B pipeline?
Connect with our London based B2B marketing agency experts. Generate qualified leads. Build stronger relationships. Increase brand credibility. Request a callback today.
Our B2B clients.
+300%
increase in average session duration for IQ Capital
+79%
increase in leads for MBL Seminars
+66
increase in Google Page Speed score for EcoAct
How we drive new clients for B2B companies.
Connect with us.Step 1.
30-minute connect call.
We start by getting to know you and your unique goals on a connect call. We’ll dig into your organisation’s activities and challenges.
We’ll then send you a no-obligation proposal focusing on your brief, outlining the key digital marketing or website opportunities we’ve identified.
Step 2.
Consultancy period.
Based on the review, if you feel there’s scope for us to work together we then begin shaping your marketing/website strategy in our hugely popular ‘Six steps to success’ consultancy period. In a series of workshops, we’ll get to the core of your brand and marketing, providing a range of optional deliverables including buyer personas, keyword research and content plan, content audit, technical SEO audit, keyword and topic cluster strategy, stakeholder interviews, landing page wireframes, ad strategy, and ROI reporting metrics.
Step 3.
Marketing/website plan.
After the consultation period, we will then present a plan focusing on how we will develop a conversion-driven website or drive lead generation and business growth together over the next 3–12 months with a custom marketing retainer, breaking it down into key deliverables and stages.
Step 4.
Marketing/website activation.
Feel empowered by utilising our team of SEO experts, ads experts, content creators, copywriters, web designers and developers to execute your marketing or web design & development strategy. You’ll also be assigned your very own project manager to keep the wheels smoothly turning.
Step 5.
Watch your website traffic and leads grow!
With monthly reports and a true ROI plan, you can be sure we’re hitting the mark. We’re there with you every step of the way. We will review website KPIs post launch. There are also options for website report retainers and marketing retainers. This ensures we deliver maximum growth.
B2B marketing advice
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Frequently asked questions
- How long does it take to complete a B2B / Professional Services website?
Every website project is unique. Our commitment is to deliver on schedule and within budget. We establish a clear project timeline with defined stages and assign a dedicated project manager to ensure smooth progress. Typically, stakeholder research, reporting, design, and testing take between one to two months, varying with project complexity. Full development, hosting, and launch may extend the timeline to 3-6 months. Prompt provision of required materials like images and information from your end helps us minimise delays.
- How much does a B2B / Professional Services website cost?
Our website projects typically range from £20k to £100k, tailored to your specific needs. While we may not offer the lowest rates, we take pride in our industry leadership spanning over 23 years. Our process integrates thorough research to optimise your website for conversions and deliver a seamless user experience, trusted by B2B leaders such as MBL Seminars and EcoAct. With Contra, you receive exceptional value that aligns with your investment goals.
- Will I be involved in the design process?
Your input is crucial throughout the design journey. We collaborate closely with you, producing a number of designs based on your feedback and insights during the discovery stage. While we manage the technical aspects, our experts welcome your insights at every stage. Additionally, we provide expert advice on best practices, from enhancing conversion rates to crafting aesthetically pleasing interfaces.
- How many design revisions will there be?
We typically accommodate up to three design revisions to maintain clarity and efficiency in the design process, adhering to agreed timelines.
- How is a web design project managed?
You will have a dedicated project manager as your primary contact. They oversee all aspects of the project, from timeline development to milestone achievement. For specific marketing or website-related inquiries, you will also have access to Contra's Managing Director and Head of Marketing.
- Will you be producing any brand guidelines?
We provide a comprehensive design system for your website, ensuring consistency in visual and functional elements. This system complements your existing branding guidelines or, if needed, we can assist in their creation.
- Do you write the copy for the website?
While we optimise site structure for SEO, extensive copywriting is typically handled separately due to the scale and complexity of the content involved. We recommend assessing internal capabilities to avoid project delays or engaging Contra’s expert B2B copywriters to assist.
- Do you offer post-launch marketing and SEO services?
Yes, we offer comprehensive marketing and SEO services post-launch. Our expertise spans SEO audits, keyword research, technical SEO, content strategy, digital advertising, and more to enhance your online presence effectively.
- How will I know what work is being done once the marketing strategy is activated?
We prioritise clear communication throughout your digital marketing strategy. Your dedicated project manager ensures you are informed at every step via regular updates, emails for input, and structured progress meetings with defined KPIs.
- How long can I expect to start seeing results and ROI on my marketing spend?
Results vary based on the project scope and services chosen, but we provide regular progress updates to keep you informed. Post-implementation, we monitor performance closely and provide analytics for transparent ROI visibility.
- Do you offer post-launch marketing and SEO services?
Yes, we offer comprehensive marketing and SEO services post-launch. Our expertise spans SEO audits, keyword research, technical SEO, content strategy, digital advertising, and more to enhance your online presence effectively.
- What is your team’s expertise?
Our full-service website & digital marketing agency team comprises seasoned professionals in SEO, design, and development, dedicated to delivering comprehensive digital marketing solutions and websites aligned with your objectives. Many clients choose Contra as a one-stop shop for all their website and marketing needs because we have the creative and technical prowess to get it done.