What are buyer personas?
Buyer personas are fictional representations of your ideal client profiles.
They help marketing, business development, and client services operate more effectively, placing the client at the heart of all acquisition and retention activities.
Why do you need buyer personas?
Creating generalised buyer personas will help your tech business serve its prospects and clients in a way that truly resonates with them. They also improve your marketing efforts – boosting engagement and increasing conversions.
Get your free buyer persona template for technology businesses.
Our free buyer persona template for tech firms will help you define, understand and better serve your audience.