What is a content strategy?
A content strategy for your finance business should focus on providing prospects with valuable and relevant content to stimulate an interest in your services.
Content marketing is all about your audience. So before you create any content you need to properly understand your audience as well as the typical buyer’s journey. You must also consider SEO and work out how you’re going to use your content to rank for relevant terms in search engines.
Why invest in a content strategy?
By creating content that resonates with your key audiences and utilises search engine optimisation, content marketing can help you generate more leads and ultimately grow your business.
Download the free content marketing template for your financial services firm.
Here’s everything you need to get started with content marketing for your finance firm in 2020.