Contra Sales Toolkit

The following document links to the various content resources we can send to prospective clients. Use the following menu to quickly find what you’re looking for:

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General Creds Deck.

Main creds deck can be found here.

Sector Specific.

Educational Institutions

Research Institutes

Charities

Law Firms

Tech Companies

Financial Services

B2B Companies

Service Specific.

Web design

Managing a web project

People who are considering HubSpot

Marketing

 

 

Sector Specific 


 

 

Education.


 

Credentials.

Contra Creds Deck – Education

Content.

PDF Pillar – The Definitive Guide to Marketing in Education

PDF – Inbound Strategy For Universities

Pillar page – The Definitive Guide to Marketing in Education

– – –

Video – How universities can own it on TikTok

Video – 20 social media ideas for universities

– – –

Blog – University marketing strategy: How to create student personas.

Blog – Boosting student leads through marketing automation

Blog – Using social media to boost student leads

Blog – Higher Education email marketing: How to boost student leads

Blog – Boosting student leads with your website in 2022

Blog – Marketing in Education: How to boost student leads in 2022

Blog – The best university marketing strategy when branding your website

Case studies.

Video – Homerton College Website Design

PDF – Homerton College Website Design

Testimonials / Awards.

Video – Sarah Hainsworth – Website Design – Homerton College – University of Cambridge

 

 

Research Institutes.


 

Credentials.

Contra Creds – Research Institutes 

Content.

N/A

Case studies.

PDF – Royal Society Summer Science Exhibition

PDF – Royal Society Website Design (IN DEVELOPMENT)

PDF – Research Complex at Harwell  (IN DEVELOPMENT)

PDF – Economic Centre of Excellence (IN DEVELOPMENT)

– – –

Video – Royal Society Summer Science Exhibition

Testimonials / Awards.

Video – Rob Rutter – Summer Science Exhibition – The Royal Society

Alan Turing Institute – web design award

 

 

Charities.


 

Credentials.

Contra Creds – Charities

Content.

PDF Pillar – Web design for charities: How to build a website geared to increase donations. (IN DEVELOPMENT)

– – –

Pillar Page – Web design for charities: How to build a website geared to increase donations. (IN DEVELOPMENT)

– – –

Blog – HubSpot vs Salesforce: Comparing CRMs for NFPs. 

Case studies.

PDF – St-Martin-in-the-Fields Charity (IN DEVELOPMENT)

Video – St-Martin-in-the-Fields Charity Website Walkthrough (IN DEVELOPMENT)

Testimonials / Awards.

N/A

 

 

Law firms.


 

Credentials.

Contra Creds – Law (IN DEVELOPMENT)

Content.

PDF – Guide – Inbound strategy for law firms

– – –

Blog – The state of law firm marketing 

Blog – 2021 marketing trends – law firm marketing

Blog – 7 ugly truths about web design for law firms. (IN DEVELOPMENT)

Case studies.

Magrath – Web Design and Marketing (IN DEVELOPMENT)

Testimonials / Awards.

N/A

 

 

Tech / SaaS companies.


 

Credentials.

Contra Creds – Tech (IN DEVELOPMENT)

Content.

Blog – Marketing strategies for technology start-ups

Blog – 2021 marketing trends for SaaS companies

Case studies.

N/A

Testimonials / Awards.

N/A

 

 

Professional Service Firms.


 

Credentials.

Contra Creds – Professional Service Firms (IN DEVELOPMENT)

Content.

Blog – Why professional service firms are failing and what to do about it

Blog – How service businesses can use chatbots

Case studies.

PDF – MBL Web Design (IN DEVELOPMENT)

PDF – MBL Sales Automation (IN DEVELOPMENT)

PDF – MBL Marketing Automation (IN DEVELOPMENT)

Testimonials / Awards.

N/A

 

 

Financial Services.


 

Credentials.

Contra Creds – Financial Services (IN DEVELOPMENT)

Content.

Blog – 2021 marketing trends in Financial Services 

Case studies.

N/A

Testimonials / Awards.

N/A

 

 

B2B companies.


 

Credentials.

Contra Creds – B2B (IN DEVELOPMENT)

Content.

Blog – 7 B2B web design trends to improve your user experience

Blog – 41 B2B lead generation ideas

Blog – Accelerate your B2B growth strategy with inbound marketing

Blog – A comprehensive guide for B2B social media marketing

Case studies.

N/A

Testimonials / Awards.

N/A

 

 

Service Specific


 

 

Web design / development.


 

Credentials.

Contra Creds – Web Design and Development (IN DEVELOPMENT)

Content.

Pillar Page – How to run a successful website design project [step by step] (IN DEVELOPMENT)

Blog – Website redesign – Can you keep your CMS?

Blog – 7 B2B web design trends to improve your user experience 

Blog – The BIGGEST web design trends in 2022. (IN DEVELOPMENT)

Blog – 10 web design ideas for inspiration. (IN DEVELOPMENT)

Blog – Choosing a web design agency: 10 considerations (IN DEVELOPMENT)

Blog – The BEST web design examples for 2022. (IN DEVELOPMENT)

Blog – How to choose a WordPress web design agency. (IN DEVELOPMENT)

Blog – Creative web design: 9 mistakes you should avoid. (IN DEVELOPMENT)

Blog – 7 ugly truths about web design for law firms. (IN DEVELOPMENT)

Blog – The 10 essential B2B website design rules (with examples). (IN DEVELOPMENT)

Blog – Web design for charities: How to build a website geared to increase donations. (IN DEVELOPMENT)

Blog – 7 web design principles that will increase leads. (IN DEVELOPMENT)

Blog – How much does a web design cost? (IN DEVELOPMENT)

Case studies.

N/A

Testimonials / Awards.

Blog – Alan Turing Institute wins FOURTH web design award

 

 

Running a website project.


 

Content.

Blog – Run a pitch like a BOSS 

Blog – How to run a web project remotely: Briefing and selecting an agency. 

Blog – Fathers Day: what being a dad teaches me about managing digital projects 

Blog – Website redesign – Can you keep your CMS? 

Blog – How to run a web project remotely: Design and build.

Blog – How to run a web project remotely: Discovery. 

Blog – A post-launch strategy – the essential components 

Case studies.

N/A

Testimonials / Awards.

N/A

 

People considering HubSpot.


 

Credentials.

Contra Creds – HubSpot (IN DEVELOPMENT)

Content.

Blog – HubSpot vs Salesforce: Comparing CRMs for NFPs. 

Blog – How can marketing automation benefit your customer acquisition strategy? 

Blog – Inbound marketing vs Outbound marketing. 

 

 

Case studies.

N/A

Testimonials / Awards.

N/A

 

Marketing.


 

Credentials.

Contra Creds – Marketing (IN DEVELOPMENT)

Content.

Email marketing

6 B2B email marketing tips

Content marketing

What are negative buyer personas?

How to create buyer personas.

Buyer personas defined in 15 seconds (free template).

Inbound marketing vs Outbound marketing.

Conducting a digital marketing content audit.

Step-by-step content marketing guide.

How to convert blog readers into customers.

SEO

What are topics, topic clusters and pillar pages in SEO?

How to create highly effective content for SEO.

Building topic authority to improve your SEO ranking.

Establishing relevance to boost your SEO.

3 Quick tips for improving your SEO.

How to write content for SEO.

On-page technical SEO guide.

Google’s Page Experience update.

Keyword placement: what you must do.

Social media

Developing a social media budget that gets signed off.

Digital advertising

5 Ways to increase your CTR.

8 Google PPC best practices.

Digital advertising: 4 hot topics to explore.

Measuring what matters: Value vs Vanity.

Marketing automation

How to use chatbots to transform your customer experience.

The truth about marketing automation.

4 tips for managing your contact database.

How can marketing automation benefit your customer acquisition strategy?

Digital marketing

Embracing digitisation to make your brand more human.

Google Analytics 4 Upgrade: Why The Time Is Now To Make The Switch.

10 top tips for content marketing.

Developing a successful lead generation strategy.

Case studies.

PDF – Case Study – Testing for All

Testimonials / Awards.

Video – Testing For All PPC Launch Campaign

 

Call Sally Let’s talk

If you have a project in mind or a digital conundrum to solve, fill in the form below or call us on +44 (0)20 8293 7740

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