Legal Marketing Agency & Law Firm Web Design Services.

ROI focused law firm marketing.

Grow your law firm with Contra Agency. We're your strategic partner, not just a vendor, dedicated to measurable, revenue-driven growth. We craft sophisticated law firm digital marketing strategies and conversion-optimised websites that deliver tangible results, cutting through legal marketing complexities. Stop struggling with siloed systems, proving internal value, or limited time. We understand your challenges, including SRA regulations and the UK legal landscape, to deliver measurable, bottom-line impact.

AWARDS 60+
YEARS 25

Got a project in mind? Connect with us today.

We needed a legal marketing agency that understood ‘Hudgells’, our aspirations and dedication. Contra took the time to understand our vision and commitment to deliver a best-in-class website, providing a fantastic foundation to enhance our brand and client support.

Paul Taylor, Hudgell Solicitors
Paul Taylor Hudgell Solicitors
Hudgell Solicitors logo
Magrath Sheldrick logo
Judge & Priestly (J&P) Solicitors logo
McAllister Olivarius logo
Westkins Associates logo
Hudgell Solicitors logo
Magrath Sheldrick logo
Judge & Priestly (J&P) Solicitors logo
McAllister Olivarius logo
Westkins Associates logo
Hudgell Solicitors logo
Magrath Sheldrick logo
Judge & Priestly (J&P) Solicitors logo
McAllister Olivarius logo
Westkins Associates logo
Hudgell Solicitors logo
Magrath Sheldrick logo
Judge & Priestly (J&P) Solicitors logo
McAllister Olivarius logo
Westkins Associates logo

Trusted by leading law firms.

+37

increase in average keyword ranking in 6 months for Hudgells

x2

increase in enquiry-to-client conversion rate for IDR Law

Winner

Digital Impact Awards 2024

Law firm marketing services.

You need a legal marketing agency that clearly boosts your firm's bottom line, not just busywork. You're focused on measurable ROI, even with internal resistance and tight schedules.

Our services strategically engage clients, drive qualified traffic, and generate predictable intakes. We're your partner in translating marketing efforts into tangible growth. We provide the law firm marketing tips, data and insights you need to prove value internally and secure crucial buy-in, understanding the unique challenges of legal marketing daily.

Request a free consultation

Law firm web design: Modernise your brand and engage clients.

Your firm needs a website that not only looks professional but actively converts visitors into clients, reflecting your modern approach while humanising your brand

Banish the dated website that turns prospective clients off. Our designers produce beautiful, conversion-driven law firm web designs. We go beyond visuals, harnessing animations, trustmarkers, prominent lawyer profiles, thought leadership, and client stories to make your firm feel both professional and authentically human, while staying true to your brand. Need a brand refresh? We can build that in too.

View our web design services

Law firm website development: Seamless experiences, powerful performance.

You're frustrated by clunky systems that don't integrate or deliver the data you need. You require a robust, SEO-optimised foundation that supports your marketing goals.

Ditch the clunky, poorly configured CMS. Our award-winning website development team helps you choose the right platform, building a beautiful, data-driven, SEO-optimised website based on user research and your exact requirements. The result? A stunning site with a smooth experience that turns visitors into clients and integrates with your wider tech stack for critical insights.

View our web development services

Law firm SEO: Climb rankings, attract qualified leads, and dominate evolving search.

You need to increase organic visibility and attract the right kind of enquiries without constantly relying on paid channels.

Climb search engine results pages with our SEO services, geared to help you hit the top of search engine rankings. We’ll conduct thorough keyword research – in multiple territories if required – and proactively optimise your website and content for search. We ensure maximum discoverability across evolving search landscapes, including AI Overviews and new platforms like ChatGPT Search, attracting highly relevant searchers. We also optimise your site for local SEO, including your Google Business Profile and local landing pages.

View our SEO services

Content marketing: EEAT-compliant, digestible & impactful.

You know a robust content marketing strategy for law firms is key for trust and SEO, but time constraints mean you need concise, impactful content that gets noticed.

Build trust and credibility, and improve search engine rankings. Our law firm content marketing team develops content designed to be favoured by your audience and Google, ensuring EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) compliance. We specialise in creating short, digestible content that fits the busy schedules of lawyers and marketers, ensuring your message is impactful and easily consumed. We also provide structured templates and clear guidelines to engage busy fee earners in content creation, potentially leveraging responsible AI tools for efficiency and repurposing.

View our content services

Law firm PPC: Drive high-quality enquiries, optimise for maximum ROI

You've seen PPC potential but know the pitfalls of attracting the 'wrong' enquiries. You need campaigns that are meticulously refined for optimal lead quality and ROI.

Once we’ve put optimised service landing pages in place, our law firm PPC drives targeted traffic to your site and generates highly qualified leads. We specialise in Google Ads, Facebook and LinkedIn Advertising, constantly refining landing pages and targeting to ensure your budget attracts new business, not just clicks, delivering optimal Return on Ad Spend (ROAS).

View our law firm PPC services

Law firm marketing strategy & consultancy: Your strategic ally for growth.

Got a commercial conundrum? Our highly creative and technical team thrives on solving complex challenges. With over 25 years of experience helping law firms grow, we deeply understand the unique landscape you navigate. From poor website conversion rates to a lack of marketing direction, from struggling to engage fee earners in thought leadership to the complexities of change management, and from disparate systems to securing stakeholder buy-in – no problem is too large or too small. We act as your strategic ally, providing the insights and framework to drive your firm forward.
 

Connect with our strategists

Conversion rate optimisation: Turn visitors into clients.

Your website gets traffic, but not enough converts. You need tangible data to optimise pages and boost intakes.

Increase website conversion rates and generate more clients. Without tangible data, it costs time and money playing guessing games. We harness the power of CRO tools to test landing pages, where your users are clicking, and where they’re dropping off, ensuring the very best user experience and turning more visitors into qualified leads. Unlock higher conversions.

Unlock higher conversions

Analytics & ROI optimisation: Measure what matters, demonstrate value.

Proving marketing value is critical, but fragmented data and a lack of in-house technical skills make demonstrating ROI challenging.

What gets measured gets managed. We’ll set up custom events in Google Analytics 4 (GA4) so you can see precisely which service pages are performing. We don't just track, we integrate GA4 with other tools and systems like Google Looker Studio to give you robust, actionable insights. Say goodbye to guesswork – we ensure your data is in place, ready to be used as leverage across the firm.

Gain actionable insights

CRM and Case Management System integration: Unlock end-to-end ROI.

Siloed systems prevent you from understanding the true client journey, attribution, and ultimate ROI of your marketing spend.

Without system integrations across your entire marketing and sales funnel, it’s impossible to understand attribution, customer acquisition costs, and, ultimately, your ROI. Our team sets up seamless integrations between your advertising and SEO tools, GA4, CRM, and Case Management System. The result? End-to-end ROI visibility that empowers data-driven decision making, driving more intakes and revenue for your firm.

Streamline your systems

HubSpot for law firms: Streamline & automate your BD & marketing.

You're seeking technology to improve efficiency, streamline business development, and automate marketing processes.

As HubSpot partners, we’ve helped onboard a range of law firms onto the CRM and helped them take full advantage of its marketing automation capabilities. If you’d like to see how the HubSpot CRM can streamline your law firm’s business development activities and save your firm both time and money, book a demo now.

View our HubSpot services

Law firm marketing digital transformation: Future-proof your growth.

You want to digitally transform your law firm marketing, implementing new technology and connecting disparate systems. However, you need the technical expertise to prove KPIs and ROI to senior stakeholders.

Implement new technology. Connect disparate systems for data-driven decision-making. Demonstrate KPIs to senior stakeholders. And unlock end-to-end ROI and attribution insights to scale your firm. We have the technical expertise to make it happen, helping you overcome the inertia of traditional methods and secure lasting internal buy-in.

Accelerate your transformation
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Emily Rodgers Contra Agency

Emily Rodgers

Project Manager

Struggling to stand out?

Discuss your legal marketing challenges with our law firm marketing consultants. Attract new clients, build brand awareness, and enhance client experience. Request a callback now.

Request A Callback

Contra demonstrated exceptional expertise, quickly understanding our needs. They excel in their field and consistently go above and beyond. Highly recommended.

Lindsay Gibson, IDR Law
Lindsay Gibson Head of Business Development and Marketing, IDR Law

Flexible solutions for your firm.

When it comes to marketing, one size definitely doesn't fit all. We specialiSe in creating high-impact strategies that are specifically designed to meet your firm's unique financial realities and growth goals.

Get in touch.

Tailored marketing for unique growth.

You need high-impact marketing solutions that align with your firm's budget realities and growth trajectory, not just one-size-fits-all packages. We understand that every law firm's journey is unique.

Phased implementation and scalable support.

We offer bespoke and phased marketing implementation plans, allowing you to start with core services that deliver immediate impact and then scale as your firm grows and ROI is proven.

Value-driven, adaptive offerings

Our modular service offerings and flexible retainer packages are designed to provide maximum value and adapt to your financial planning, ensuring you get the strategic support you need, when you need it.

We're recognised by...

CSSDA Best UX Design award logo
Digital Impact Awards logo
Google Partner logo
HubSpot Gold Partner logo
Vega award logo
CSSDA Best UX Design award logo
Digital Impact Awards logo
Google Partner logo
HubSpot Gold Partner logo
Vega award logo
CSSDA Best UX Design award logo
Digital Impact Awards logo
Google Partner logo
HubSpot Gold Partner logo
Vega award logo
CSSDA Best UX Design award logo
Digital Impact Awards logo
Google Partner logo
HubSpot Gold Partner logo
Vega award logo

Frequently asked questions

On a daily basis, we speak to law firms that are considering our web design and legal marketing services. Here are the most common questions we hear.

Do you offer legal marketing retainer packages?
Who will be managing my legal marketing strategy?
How will I stay informed about your progress on the legal marketing deliverables?
When can I expect to see results?
How long will my law firm website take to develop?
How much does law firm website design cost?
Do you offer marketing and SEO services after launching the law firm website?
Do I have input in the law firm website design process?
How are revisions to the law firm website design handled?
Will I have a dedicated project manager for my law firm website?
Do you provide a design style guide or branding guidelines for the law firm website?
Who is responsible for writing the law firm website copy?
DRAG