Legal Marketing Agency & Law Firm Web Design Services.
GROW YOUR FIRM WITH LEGAL MARKETING.
Grow your practice with our expert law firm website and legal marketing services. From crafting captivating digital marketing strategies to producing conversion-driven law firm web design and development, we're the award-winning law firm marketing agency of choice for firms with serious growth aspirations.
We needed a legal marketing agency that understood ‘Hudgells’, our aspirations and dedication. Contra took the time to understand our vision and commitment to deliver a best-in-class website, providing a fantastic foundation to enhance our brand and client support.
Trusted by leading law firms.
Law firm marketing services.
Choose from a range of legal marketing services designed to engage prospective clients, drive traffic and generate better intakes. We understand that lawyers need to focus on what they do best—serving clients. Our law firm marketing services are tailored to grow your firm and enhance your client services. We connect with hundreds of legal marketing leaders and managing partners every, understanding their unique challenges and the intricacies of growing specific practice areas. Get in contact today for a free consultation.
Law firm web design and development.
Banish the dated website that turns prospective clients off. Ditch the clunky poorly configured CMS that doesn’t do what you want it to do.
Our designers will use their creative prowess to produce a beautiful law firm web design. Our technical team will then unlock the power of code to build you a user- and SEO-optimised website based on research, data and your exact requirements.
View our website servicesLaw firm SEO.
Climb search engine results page. Our SEO services are geared to help you hit the top of search engine rankings such as Google. We’ll conduct keyword research – in multiple territories if required – and optimise your website to ensure discoverability.
View our SEO servicesLaw firm marketing strategy & consultancy.
Got a commercial conundrum that needs solving? Our highly creative and technical team thrive at the challenge. With over 24 of experience helping law firms grow, our legal marketing agency understands the unique challenges of law firms. From poor website conversion rates to a lack of marketing strategy and direction, from struggling to stand out to engaging fee earners in thought leadership content, and from disparate systems to the challenges of change management—no problem is too large or too small for us to tackle.
Connect with us.Law firm PPC.
Once you have a formidable set of optimised service and subservice pages, we use law firm PPC to drive traffic to your site and generate highly qualified leads. We specialise in Google Ads and LinkedIn Advertising to generate new business.
View our law firm PPC servicesConversion rate optimisation.
Boost website conversion rates and generate more clients. Without tangible data, it costs time and money playing guessing games when it comes to page optimisation.
We’ll set up custom events in Google Analytics 4 so we can see which service pages are performing and which need optimising. We also harness the power of conversion rate optimisation tools to test where your users are clicking and where they’re dropping off to ensure the very best user experience.
Connect with us.Analytics and optimisation.
What gets measured gets managed. However, a lot of law firms don't have the technical skills in house to set up tools such as Google Analytics conversion-event tracking, as well as integrating GA4 with other tools and systems such as Google Looker Studio. Our law firm marketing agency does.
Connect with us.CRM and Case Management System integration.
Without system integrations across your entire marketing and sales funnel, it’s impossible to understand attribution, your customer acquisition costs and, ultimately, your ROI.
Our team will set up integrations between your advertising and SEO tools, GA4, CRM and Case Management System so you have end-to-end ROI visibility. Unlock the power of data-driven decision making to drive more intakes and revenue.
Connect with us.Content marketing strategy.
Build trust and credibility with your prospects. Improve search engine rankings on your site. Our law firm content marketing team develop content designed to be favoured by your audience and Google.
View our content servicesHubSpot for law firms.
As HubSpot partners, we’ve helped onboard a range of law firms onto the CRM and helped them take full advantage of its marketing automation capabilities. If you’d like to see how the HubSpot CRM can streamline your law firm’s business development activities and save your firm both time and money, book a demo now.
View our HubSpot servicesLaw firm marketing digital transformation.
Implement new technology. Connect disparate systems for data-driven decision-making. Demonstrate KPIs to senior stakeholders. And unlock end-to-end ROI and attribution insights to scale your firm. We have the technical expertise to make it happen.
Connect with us.
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Our legal clients
+37
increase in average keyword ranking in 6 months for Hudgells
x2
increase in enquiry-to-client conversion rate for IDR Law
Winner
Digital Impact Awards 2024
Struggling to stand out?
Discuss your legal marketing challenges with our law firm marketing consultants. Attract new clients, build brand awareness, and enhance client experience. Request a callback now.
Contra demonstrated exceptional expertise, quickly understanding our needs. They excel in their field and consistently go above and beyond. Highly recommended.
Our law firm marketing agency process.
Connect with us.Step 1.
30-minute connect call.
We start by getting to know you and your unique goals on a connect call. We’ll dig into your organisation’s activities and challenges. We’ll then send you a no-obligation proposal focusing on your challenges or specific brief, outlining the key legal marketing or website opportunities we’ve identified.
As a full-service legal marketing agency, law clients choose us as we have a range of law firm marketing services we've developed over our 24+ year history. This means we have a holistic understanding of your law firm and how all your marketing and website activities are connected. Also, our clients don't have to waste time and energy managing multiple agencies for different web development tasks and legal marketing services.
Step 2.
Consultancy period.
Based on the proposal if you feel there’s scope for us to work together we then begin shaping your legal marketing/website strategy in our hugely popular ‘5 steps to success’ consultancy period. In a range of workshops, we deep dive into your brand, your legal marketing activities and your website. This ensures our law firm marketing agency thoroughly understands the ins and outs of your business so we can provide the best legal marketing strategy going forward (and some golden eggs that could help drive revenue and engagement).
Step 3.
Marketing/website plan.
After the consultation period, we will then present a plan focusing on how we will develop a conversion-driven website or drive lead generation and intakes together with a website proposal or a custom legal marketing plan, breaking it down into key deliverables and stages.
Step 4.
Marketing/website activation.
As a full-service legal marketing agency working with many law firms, feel empowered by utilising our team of law firm SEO experts, law firm PPC experts, content creators, copywriters, and law firm website designers and developers to execute your legal marketing or web design & development strategy. You’ll also be assigned your very own project manager to keep the wheels smoothly turning.
Step 5.
Watch your website traffic and leads grow!
With monthly reports and a true ROI plan, you can be sure we’re hitting the mark. We’re there with you every step of the way. We will review website KPIs post launch. There are also options for website support retainers and marketing retainers. This ensures we deliver maximum growth.
Law firm marketing resources.
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Frequently asked questions
On a daily basis, we speak to law firms that are considering our web design and legal marketing services. Here are the most common questions we hear.
- How long will my law firm website take to develop?
Every law firm website project varies in complexity and scope. At Contra Agency, we prioritise timely delivery within agreed timelines and budgets. Typically, stakeholder research, reporting, design, and testing phases span one to two months. If you opt for our full-service package including development, hosting, and launch, the process may extend from three to six months. To expedite the process, we encourage clients to provide images, information, and testimonials promptly, minimising delays.
- How much does law firm website design cost?
Our bespoke law firm websites typically range from £20,000 to £100,000, tailored to your specific needs. While we may not be the chepest, we’re proud of that – we take pride in our reputation as leaders in law firm web design and development for over 23 years. Our process incorporates thorough research to optimise your website for conversions and ensure a seamless user experience.
- Do you offer marketing and SEO services after launching the law firm website?
Yes, we provide ongoing marketing and SEO services tailored to your law firm's needs. Our experts offer SEO audits, keyword research, technical SEO enhancements, backlinking strategies, content creation, and digital advertising across platforms like Google, LinkedIn, and Facebook to enhance your online presence effectively.
- Do I have input in the law firm website design process?
Absolutely. Collaboration is integral to our approach. While we manage the technical aspects, we value your creative input at every stage. Our team of experts guides you through best practices, from optimising conversions to crafting a beautiful and professional design.
- How are revisions to the law firm website design handled?
We typically include up to three design revisions to ensure clarity and alignment throughout the project, ensuring we hit key deadlines and maintain focus on both sides.
- Will I have a dedicated project manager for my law firm website?
Yes, you will be assigned a dedicated project manager as your primary point of contact. They will oversee the project timeline, milestone achievements, and address any queries you may have. Our Managing Director and Head of Marketing are also available to support with specific marketing or website-related inquiries.
- Do you provide a design style guide or branding guidelines for the law firm website?
Yes, we deliver a comprehensive design system that governs visual and functional elements, ensuring consistency in typography, colours, and UI elements for efficient design and development. This system complements existing branding guidelines or can be developed if not already in place.
- Who is responsible for writing the law firm website copy?
While we optimise content for SEO with considerations for headings and keywords, comprehensive website copywriting typically falls outside our design scope. Given the complexity of law firm websites with numerous services and sub-services, we recommend leveraging your internal capabilities or engaging Contra’s legal copywriters to maintain project momentum and launch timelines.
- Do you offer legal marketing retainer packages?
Absolutely. Our retainer packages are tailored to fit your law firm's needs, with a predetermined number of hours per month agreed upon before we kick off the retainer. This approach allows us to focus on a customised strategy aligned precisely with your business goals. We provide guidance on the allocation of hours for each service, ensuring optimal utilisation of resources in line with your marketing objectives.
- Who will be managing my legal marketing strategy?
At Contra Agency, your law firm benefits from our full spectrum of creative talent and technical expertise. Our team acts as an extension of yours, comprising SEO specialists, top-tier designers, and seasoned developers. Each member contributes their expertise strategically throughout the project, ensuring comprehensive digital marketing services.
- How will I stay informed about your progress on the legal marketing deliverables?
Transparency and communication are fundamental to our approach. You'll be paired with a dedicated project manager who serves as your primary contact. They'll provide regular email updates and remain available to address any queries. Additionally, we schedule frequent catch-up meetings with clear KPIs and actionable points to keep you informed and involved throughout the process.
- When can I expect to see results?
The timeline for achieving results varies depending on the scope of your project and the specific digital marketing services involved. However, we provide regular progress reports and analytics post-implementation, ensuring visibility into your return on investment (ROI) as legal marketing activities progress.