Contra were asked to design and build a viral quiz system to promote the latest Final Fantasy game. The quiz was to follow a popular format: users would be asked to answer questions to determine either which character they were or which faction they sided with. We worked with the Square Enix PR team and copywriters to develop the flow and feel of the quizzes and then we designed a beautiful interface using the games fantastic assets. We built the game to have an “app like” feel by using a Javascript front end that was fast and fluid, without page loads. The app was built so that it could handle multiple quizzes from the same system, which maximised the return on investment for Square Enix.

The quizzes were posted on Facebook and generated thousands of likes before the game’s release.


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