Contra were asked to design and build a viral quiz system to promote the latest Final Fantasy game. The quiz was to follow a popular format: users would be asked to answer questions to determine either which character they were or which faction they sided with. We worked with the Square Enix PR team and copywriters to develop the flow and feel of the quizzes and then we designed a beautiful interface using the games fantastic assets. We built the game to have an “app like” feel by using a Javascript front end that was fast and fluid, without page loads. The app was built so that it could handle multiple quizzes from the same system, which maximised the return on investment for Square Enix.

The quizzes were posted on Facebook and generated thousands of likes before the game’s release.

 

Call Sally Let’s make something together

If you have a project in mind or a digital conundrum to solve, fill in the form below or call us on +44(0)20 3540 7593

  • This field is for validation purposes and should be left unchanged.
  • Image of GOLD: Marketing and PR EVCOM 2017
  • Image of GOLD Direction EVCOM 2017
  • Image of Silver Direction EVCOM 2017
  • Image of GOLD Cinematography EVCOM 2017
  • Image of EVCOM Charity & Not for Profit
  • Image of EVCOM Gold Winner Brand Communication
  • Image of Cannes Marketing Communication
  • Image of Cannes Best Editing

Each day Contra makes beautiful web applications websites brand films web applications corporate documentaries web applications scripts and narratives animations that inspire campaigns that convert social media campaigns content that engages platforms that count clients more beautiful

Contra Agency Image of a loading icon