Certified HubSpot Partner Agency London

Marketing automation is the use of advanced software and technology to help carry out your business processes, easing the burden of manually completing mundane, repetitive tasks and saving your business/organisation time and money.

By implementing effective marketing automation, you can focus more time and resources on growing your business. Either you or someone you employ no longer has to spend hours on tasks like data collection and reporting which a machine could perform in seconds. This improves your business’ overall efficiency, driving revenue and profitability. Marketing automation also enables you to connect with prospects quickly, adding personalisation and increasing engagement and conversion rates.

HubSpot implementation is just one of the many services Contra specialises in. We possess a wealth of expertise across several areas, including content creation and copywriting, SEO strategy, digital advertising and PPC, email marketing, and social media management. We will work with you to fully understand your requirements before providing a solution that combines the services you need into your own bespoke package.

Inbound marketing involves bringing your audience to your website by providing them value, answering their questions and providing solutions to their challenges. HubSpot can help with this in several ways. HubSpot offers a range of tools to streamline processes in a variety of areas, including content management and production, SEO strategy, lead capture and nurturing through automated forms and email workflows, as well as analytics and reporting. HubSpot can make a difference at every stage of the buyer’s journey.

We start with a kick-off call between the Contra team and your team to discuss the HubSpot implementation process, timelines, and roles. Next, we conduct discovery workshops to understand your business needs, marketing and sales strategy, and general requirements, ensuring HubSpot is tailored to your organisation. We document and scope out your requirements for data configuration. After approval, we provide a strategy report for your sign-off. Finally, we onboard and train your team, configuring HubSpot to meet the agreed requirements and empowering them to utilise the CRM effectively.

HubSpot has highly customisable dashboards with both off-the-shelf and configurable reports. Whether it’s contact data, website analytics, marketing & sales analytics, or social media metrics, HubSpot has a simple and customisable interface with easily shareable reports to ensure your marketing team, sales team and other stakeholders have full insight.

We can provide individual training to key stakeholders, who can then train their teams. Or, we can conduct group training for a larger audience. This is usually done via online video conferencing. Our onboarding process involves training at various stages so users can benefit from the platform’s functionality early on in the onboarding and implementation process. We understand user adoption is paramount and are firm believers in “show, don’t tell”. Once users see the incredibly time-saving features, they’re often hooked and want to learn more.

You will be assigned a HubSpot implementation expert with a minimum of 10 years using the platform. During the discovery workshops, you will be guided by Contra’s senior marketing and sales team who will endeavour to understand your wider business strategy and how HubSpot will complement this, while addressing any current business challenges you’re experiencing.

We offer a full-service onboarding where Contra manages and conducts the entire onboarding and implementation process after the discovery workshops. Or, we can offer a light-touch onboarding where your team can be more involved. This is entirely up to you, based on your budget, internal expertise and capacity, and the complexity of your business and requirements.