Content marketing agency London
CONNECT WITH YOUR AUDIENCE.
Attract and engage your audience with our powerful content marketing services. We craft compelling content marketing strategies rooted in audience insights, creating share-worthy content that elevates your online presence. Businesses like yours use Contra’s content marketing specialists to boost search engine rankings and attract customers.
Got a project in mind? Connect with us today.
I recommend Contra to everyone who talks to me about websites and marketing. The Contra team is very knowledgeable, able to explain things so you can easily understand, and I trust them to do the job to the highest possible standard.
Trusted by leading organisations.
Content marketing services.
An effective content marketing strategy starts with defining and understanding your audience. We then serve them with targeted and personalised content which builds trust and establishes credibility. Request a free consultation today.
Content marketing strategy.
An effective content marketing strategy starts with defining and understanding your audience. We can then serve them with targeted and personalised content which builds trust and establishes credibility.
By knowing who your customers are, what they are trying to achieve, and the common challenges they face, we can help you to map out the content you need to reach and influence your target audience at each stage of their buyer journey.
Content creation.
In the last decade, 'content' has become a dirty word. In 2008, a PDF guide on your chosen topic drew eager crowds to your website. Today, 'content fatigue' is a real epidemic, driven by a deluge of generic AI-generated fluff. People have little time or attention.
At Contra, we stand for quality content. Sure, AI can be used as a tool, but there's no substitution for writing with deep insight or incisive wit and fervour. Content must be SEO-driven, but ultimately engage your audience and stand out in a noisy crowd. If you're ready to stand out, give us a shout.
SEO content marketing.
Climb search engine results pages. Your audience uses search engines to seek answers and solutions to their problems. Increase visibility by appearing for the search terms your users are using.
Need content that converts?
Chat to our London content marketing agency specialists. We craft stories that leave a lasting impact. Connect with us now.
Our content marketing results.
Contra's content marketing process.
Connect with us.Step 1.
30-minute connect call and free content marketing review
We start by getting to know you and your unique goals on a connect call. We’ll then dig into your current marketing activities and challenges.
We’ll then send you a free proposal on the key digital marketing and content marketing opportunities we’ve identified. The review will be bespoke to your website and business goals and will include a prioritised ‘to-do’ list.
Step 2.
Content marketing consultation.
Based on the proposal, if you feel there’s scope for us to work together we then begin shaping your content marketing strategy. We’ll conduct a content audit of your site, keyword research, and create buyer profiles and personas to ensure your content marketing resonates with the right audience.
Step 3.
We’ll develop your content marketing strategy.
Now we’re working together, we’ll assign you a team that consists of content marketing experts and a project manager. We then begin shaping your content plan so it attracts and engages your target audience, set a content production calendar and form SEO-optimised content templates.
Step 4.
We’ll create and promote your content.
Feel empowered by utilising our team of expert content creators and copywriters to write, build, and design the content for you. Or, if you prefer to get hands-on, we can simply provide SEO optimised templates for you to work from that are in line with the content marketing strategy so you can write content yourself.
Step 5.
Watch your website traffic and leads grow!
There are no quick wins with content marketing. Success is underpinned by a long-term strategy and sustained growth. However, content marketing is like a snowball. As it continues it builds and builds. The more evergreen content you create, the more your traffic increases and the more your leads roll in.
Content marketing advice.
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Frequently asked questions
- What is b2b content marketing?
B2B content marketing is all about producing campaigns, copy, and visuals that explain to your audience how your company can help theirs. A robust B2B content strategy will attract your audience to your website, engage them with content that solves their specific challenges, and convert them into paying customers.
- What are the benefits of content marketing?
The beauty of content is that it can be produced exactly as you intend, allowing you to communicate your message in the right way. Good content builds trust, increases SEO rankings, drives traffic to your website, and, ultimately, secures new customers/clients.
- What is a content marketing strategy framework?
Rather than diving straight in to production, you should have a strong idea of what your B2B content strategy will involve at each stage. A framework outlines the type of content you want to create, the topics you will cover, and the platforms you plan to use to distribute the information. Having a clear picture will help to produce the best possible results.
- Why is content marketing important?
A carefully crafted content marketing strategy is key to giving your business a presence. Producing informative, helpful content builds authority and establishes you as a leader within your field. This is essential when encouraging other business owners to place their trust in your services.
- My organisation has a very specific style. Can we collaborate on content?
Prior to production, we conduct in-depth internal and external research, gaining an understand of how your organisation functions, it’s unique selling points, and your tone. We'll ask you to share your in-house style guide so we can write using your distinct brand, or we can help create a style guide for you. Equally, if your business or organisation sits in a very niche or regulated industry (such as Legal), we can craft a content audit, build a carefully-considered content plan, and then produce SEO-optimised templates for your internal team to work from. Our process is as hands-off or collaborative as you need it to be.
- Who will be working on my content marketing strategy and campaigns?
The full extent of Contra’s creative prowess and technical experience is on hand for every client. Our team is an extension of yours, made up of experts in a variety of different areas, including world-class content writers, designers and SEO strategists. Each member can provide their expertise at different points, enabling us to produce all types of content for your bespoke strategy.
- How are you qualified to write about my industry?
Contra is vastly experienced when it comes to crafting B2B content strategies for organisations in a broad variety of industries, including Legal, Professional Services, Charity, Tech, and Science & Research, to name a few. Our production process involves us creating SEO-optimised structural content templates first which include all the key points we'll cover. We send this to your team to review before we write everything in continuous pros and keyword optimise the body copy. This gives you control and reduces the number of revisions, meaning a more streamlined process that offers more value for your budget.
- How long will it take for content marketing to work?
Implementing an effective content marketing strategy is a long-term investment resulting in the gradual growth of traffic and sales. Writing one or two blogs isn’t enough to rank at the top of search engine results pages for competitive search terms. You will require a substantial quantity of high-quality content. We usually advise a minimum of six months to start seeing significant increases in web traffic and search engine rankings. However, the beauty of content is that it's "evergreen", meaning once it's published it will continue to drive traffic for years to come.