Law firm SEO agency London
SEO FOR LAW FIRMS. DRIVE MORE TRAFFIC.
Unlock the power of SEO to elevate your law firm’s visibility and growth. As a specialist law firm SEO agency with over 24 years' experience, Contra has repeatedly helped firms rank high for valuable keywords. In under a year, we reached Google’s top 3 for 20+ keywords for a legal client, boosting traffic by 45% and doubling conversions. Discover what our law firm SEO services can do for you.
Contra delivered a best-in-class website that was highly optimised for search engines, providing a fantastic foundation to enhance our brand, discoverability and most of all our client support.
Trusted by leading law firms.
Law firm SEO services.
Increase search engine visibility. Drive traffic to your website. Convert leads into clients.
SEO audit.
As a law firm marketing agency specialising in SEO, we start by understanding where you are now, where you want to be, and creating a clear path to get you there. It all begins with a law firm SEO audit, where we assess your website’s strengths and weaknesses—from its structure and page speed to the keywords you rank for and the links pointing to your site. We also look at mobile experience and how you compare to competitors, identifying ways to increase visibility and attract more clients.
SEO consultancy.
To help users find your firm online, it’s crucial to understand the search terms they’re using. Our law firm SEO experts start by getting to know your audience—their goals, challenges, and the phrases they use to search for services like yours. We then identify popular terms related to your key practice areas and categorise them by intent: commercial terms that indicate interest in your services and informational terms for users in the early stages of learning about a topic. This approach helps us attract the right audience at the right time.
SEO for your law firm website.
We prioritise key strategies to optimise your law firm website for SEO. Front-end optimisation enhances content relevance and user experience by incorporating target keywords and clear headings. On the back-end, we populate your metadata with relevant keywords to improve search engine discoverability and indexing. Finally, our technical enhancements ensure fast loading speeds and mobile responsiveness, reducing bounce rates and keeping users engaged.
SEO content.
For effective law firm SEO marketing, thought leadership is essential. After Google’s March 2024 update, experience, expertise, authority, and trust are more important than ever. Law firms need a content strategy that combines insightful lawyer-led content with SEO-focused structure. Our SEO experts will craft a content strategy centred on your audience’s needs, providing SEO-optimised templates for your lawyers. By blending legal and SEO expertise, we’ll help boost your rankings and position your firm as a leader in the market.
SEO backlinking.
At Contra, we help build your website’s authority by securing valuable backlinks from credible sources. Backlinks are essential for Google rankings, as they signal that your content is both trustworthy and relevant. Links from high-quality websites carry even more weight, boosting your credibility. Plus, pages with more backlinks typically rank higher, giving you increased visibility and authority in search engines. Let us help you rise to the top with strategic, high-quality backlinking.
Local SEO.
Position your firm as the go-to choice in your area with our law firm local SEO services. We make it easy for nearby clients to find and contact you. Our local SEO specialists start by creating local service pages to improve your search rankings. Next, we optimise your Google Business Profile to attract more local clients. We then build backlinks from authoritative local sites to enhance your credibility and further boost your rankings.
SEO reporting.
Effective law firm SEO hinges on regular monitoring and reporting. We provide nonthly technical SEO reports with insights into crucial performance elements like site speed and broken links. All findings are documented and resolved promptly. Additionally, we give a comprehensive website and SEO report that tracks organic traffic, conversions, keyword rankings, and average rankings for specific services and sub-services. We take the guesswork out of optimising your SEO strategy with a data-driven approach.
Need a law firm SEO agency?
Boost your web visibility and discoverability with the help of our law firm SEO specialists. Request a callback today.
Featured SEO case study.
Benefits of SEO for law firms.
What are the benefits of SEO for solicitors and law firms? Here are some of the key advantages. Get in touch today for a free SEO audit.
Increased visibility.
Law firm SEO helps you appear in search engine results, making it easier for potential clients to find you.
Targeted traffic.
By optimising for specific keywords, you attract visitors actively searching for your legal services.
Cost-effectiveness.
Compared to traditional advertising, SEO for law firms provides a more cost-effective way to reach potential clients over the long term.
Enhanced credibility.
A higher ranking on search engines builds trust and credibility with potential clients.
Improved user experience.
SEO optimisations, like site speed and mobile-friendliness, enhance the overall experience for visitors.
Local reach.
Law firm local SEO strategies help you connect with clients in your geographical area, increasing the likelihood of securing local cases.
Long-term results.
With consistent effort, the benefits of SEO can lead to sustained visibility and traffic over time.
Competitive advantage.
Implementing effective law firm SEO strategies can set you apart from competitors who may not be optimising their online presence.
Our law firm SEO process.
Step 1.
Request a call with our law firm SEO experts.
Our law firm SEO experts will perform a thorough health check of your website to assess its performance and SEO effectiveness. We'll examine the code and structure to identify any technical issues that may be hindering your law firm's SEO rankings.
Step 2.
Get your SEO audit.
Our law firm SEO experts will perform a thorough health check of your website to assess its performance and SEO effectiveness. We'll examine the code and structure to identify any technical issues that may be hindering your law firm's SEO rankings.
Step 3.
We’ll plan your SEO strategy.
After connecting with your team and auditing your website, our law firm SEO specialists will begin crafting your tailored SEO strategy. This will include in-depth keyword research centred around your core legal services, informing key aspects of your bespoke SEO strategy, including content production, local SEO, and backlinking.
Step 4.
We’ll optimise your law firm website
Next, we’ll launch your law firm SEO strategy by optimising your website, starting with keyword-optimised metadata for key pages to help search engines understand your content. Our law firm SEO experts will also enhance your technical SEO by improving site speed, mobile-friendliness, and coding, ensuring your website runs smoothly and efficiently for better rankings and user experience.
Step 5.
We’ll create content templates for your lawyers.
While we have the SEO expertise, your fee earners bring the legal wisdom. We combine both by creating bespoke content templates that provide an SEO-optimised structure to support your team’s thought leadership. This gives your content the best of both worlds, ensuring it’s technically sound from an SEO perspective while being legally accurate and reliable. Both are key ranking factors, vital to improving your law firm’s SEO.
Step 6.
Watch your website traffic and leads grow!
Reaching the top of Google’s search rankings doesn’t happen overnight, and law firm SEO is no exception. It requires your entire team to stay consistent and onboard with an SEO strategy carefully crafted for your specific needs. Feel secure knowing an established Law firm SEO agency is by your side throughout the journey. We will drive your firm to the top of Google’s rankings… and keep you there.
Law firm SEO resources.
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Not sure what you need?
Request a free marketing & SEO audit. We’ll look at both your website and marketing activities and make recommendations to increase traffic, leads, and sales.
Frequently asked questions
- What is law firm SEO?
Law firm SEO involves various strategies designed to enhance your law firm's visibility in online search results, with the aim of attracting more clients and generating more conversions. This includes optimising website content with keywords relevant to your key services, enhancing rankings for local search queries, ensuring your site is sound from a technical perspective, and creating valuable, authoritative legal content.
- Do law firms need seo?
Law firm SEO is essential to generate more traffic, leads and clients by improving visibility on search engines. While it might be a bigger commitment than PPC advertising, it produces longer-term results by generating evergreen traffic. Once SEO-optimised content is live on your site, it will always continue to attract users interested in your services. Meanwhile, ads only continue generating leads for as long as you pay to run them, potentially leading to greater costs down the line.
- How can SEO and PPC work together for my law firm?
PPC and SEO for law firms can be utilised effectively together, with both offering their own unique benefits. By investing in PPC, law firms can quickly attract clients and generate leads, which is especially beneficial towards the start of a law firm SEO strategy. It takes time for search engines to crawl, index and rank new content, so running ads ensures you’re still generating leads while your SEO efforts kick in. Over time, as SEO improves search rankings and organic traffic grows, your firm can rely less on PPC, reducing your ad spend if you wish.
- How are you qualified to write about the legal industry?
As a specialist law firm SEO agency, Conta has gained valuable experience serving many successful law firms offering a range of legal services. Over the last 24 years, our law firm SEO strategies have helped clients boost their organic traffic by consistently improving their rankings for high-value target keywords. In fact, we’ve enjoyed some of our most successful projects working alongside law firms, most recently being recognised at the Digital Impact Awards 2024.
- Who will be working on my law firm SEO strategy and campaigns?
Our team acts as an extension of yours, consisting of specialists like SEO strategists, content writers, and developers, all contributing their skills to create a tailored SEO strategy for you. Each member will offer their unique expertise when required, ensuring you receive the highest quality service throughout every stage of your project.
- How do you track seo results for my law firm?
We use a variety of tools to monitor the performance of your law firm SEO strategy, keeping a close eye on key metrics such as organic traffic, keyword rankings, and much more. These insights are shared with your team in monthly reports, providing in-depth analysis of the results so you know exactly what they mean and why they’re relevant. From here, we can use the data to make informed recommendations, offering an agile approach to optimising your strategy going forward.
- How long will it take for SEO to work?
Implementing a law firm SEO strategy is a long-term investment that gradually increases traffic and sales. Changes require time for Google’s bots to re-crawl and rank your webpage, but we provide regular updates throughout the process. We typically recommend a timeframe of 6-12 months to see significant improvements in search rankings, along with customised monthly reports detailing keyword rankings and page traffic to demonstrate clear ROI.