Everyone's Energy

84% increase in organic new users

Laptop displaying homepage of Everyone's Energy's B2C web design, built bespoke and responsive on WordPress CMS

The client.

Everyone's Energy provides sustainable, renewable, and affordable energy solutions, including solar PV, EV charging and battery storage. Its vision is to empower people to produce and store their own clean, renewable energy, allowing everyone to take control of their energy bills.

The challenge.

The services Everyone’s Energy offers are modern and forward-thinking, but the existing website was dated and wasn’t optimised for search engines. We needed to create an entire marketing strategy, incorporating a fresh brand identity that would run throughout the new website design. SEO was required to help Everyone’s Energy grow its client base, with new leads being managed through a CRM that capitalised on marketing automation.

The strategy.

Execute internal stakeholder interviews to develop the brand. Produce a website strategy that covers site structure, content, design, SEO, and technology. Build the website and craft engaging copy designed to increase leads. Develop an SEO-focused content strategy. Onboard onto a new CRM and marketing automation platform. Launch Google Ads.

Laptop displaying homepage of Everyone's Energy's B2C web design, built bespoke and responsive on WordPress CMS

What we did.

Brand review

We conducted stakeholder interviews to fully understand the heart of the brand and what it means to customers. Their friendly, consultative approach quickly became clear and is reflected throughout their branding. Existing and prospective customers have to feel comfortable asking questions while knowing that they’ll receive expert answers.

Powerful messaging

The messaging needed to be on point. We soon established on the current website it was more about Everyone’s Energy, rather than the consumer. We ensured every page instantly answers the question, ‘What’s in it for me’, focusing on and leading with the benefits.

Bold, dynamic, and friendly design

We needed to build a design that reflected the friendliness, passion and vibrancy of the brand better than the existing website, which was both static and dull. A bright, welcoming colour scheme is complemented by engaging illustrations and bold animations to immediately capture the visitor’s attention.

SEO-driven design and content

We conducted keyword research that would direct the content plan. Webpage copy, meta titles, and meta descriptions are all optimised with key terms that prospective customers are regularly searching for. These key terms are also woven throughout a series of informative blogs that answer commonly asked questions, giving the reader exactly what they’re looking for while highlighting the company’s expertise.

Powerful marketing automation

Everyone’s Energy planned to double their leads which meant a powerful CRM with marketing automation capabilities was required to handle a higher influx of enquiries. We implemented HubSpot Marketing and HubSpot Sales, enabling them to automatically gather the information they required from clients, set tasks and follow up leads. Responses can be personalised based on the particular action a prospective customer has taken, nurturing them towards a purchase.
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91%

increase in active users YoY

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100%

increase in new users YoY

Contra Agency is an agency you can trust to fulfil your needs to the highest standard. The team is professional, punctual, and reliable. We have dealt with several different design and marketing agencies and Contra stands out head and shoulders above the rest.”

Jordan Brown, Everyone's Energy
Jordan Brown Managing Director, Everyone’s Energy
Callum Hornigold Contra Agency

Callum

Head of Marketing Services

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