Contra was approached by the Good Salon Guide to help move them forward within the realms of inbound marketing, community development, location-based salon geo-searching, mobile optimisation and all round ‘great design and user experience’. Contra established from the start the need to build the platform in a scalable way that put the user first, while at the same time building BackOffice systems and process that allowed the Good Salon Guide to manage bookings, search, metrics and content.
Through a range of strategies, Contra was able to develop a site and app that allows users to quickly, efficiently and enjoyable discover salons near them and engage with rich content that helps establish the community. The companion app allows Salons to receive and manage bookings that are triggered from the site and is helping to position and secure the businesses future growth.
The ecosystem uses a range of technologies including:
- Custom web services
- GeoLocation Search
- Advanced cloud hosting
- iOS and Android hybrid Angular app
- Responsive web design
- CRM and back office integrations