Inbound marketing is about delivering solutions to the right people in the best way possible.
We believe that it’s not enough to just attract people to your website; you have to continue to help, support and empower them from the moment they find you to well beyond them becoming a customer.
Inbound is a method of attracting, engaging, and delighting people by providing value and building trust with them. We believe that is the foundation of growing your business in 2020.
By creating content designed to address the problems and needs of your ideal customers, we attract qualified prospects and build trust and credibility for your business.
It doesn’t matter if your website attracts lots of visitors if none are potential customers. You want to attract people who are likely to become leads and eventually customers. But how do you get them there? We generate valuable user-centric content and deliver it to your target audience at the right time.
We create content and SEO strategies to build your authority in search engines and rank for the topics that matter to your potential customers. We write blogs and produce other digital content, publish it across social networks and use automation tools to schedule and optimise posts. We also create and manage ads to increase awareness of your brand with the right people. Finally, we create monthly reports and provide analysis as well as recommendations for improvements.
We build custom chatbots, integrate live chat and optimise your email marketing to help you engage with your prospects and customers. Our conversion tools – CTAs, forms, and lead flows – capture information about the people on your site. We use the information about your prospects and customers in your CRM to personalise the entire buyer’s journey, the website experience using smart content, email, and workflows. We create brand loyalty by targeting specific audiences with your content and digital ads.
We use email and marketing automation to deliver the right information to the right people at the right time, every time. Using a centralised conversations inbox, we further align marketing with your sales and service teams to create contextual conversations with the people you do business with.
Our core purpose with inbound is to create and distribute value and personalise memorable content your prospects will want to share with their network.