Reach your audience
Visibility on the web is crucial. If people can find you, they can connect with you and become a customer, donor or future employee. If they can’t find you, you’ve got to hope someone tells them about you. Fortunately, there are many way to gain visibility through the power of digital marketing. Often the best way is to take a strategic approach using multiple channels including paid search (ads), natural search (SEO), content marketing and social marketing. Contra can help you by advising on the correct strategy and implementing it.
Search Engine Marketing (SEM)
People start with Google, so a key part of any strategy will be Search Engine Marketing (SEM) . We’ll look at developing a keyword strategy, and a content strategy so that people can find you for the right terms. We’ll also do an SEO health check on your site and fix any technical issues that might be affecting ranking. We will also advise on how to optimise your site for conversions (CRO).
Social Marketing and Paid Social
With 1 billion Facebook users in a single day, those that say Facebook is on the decline are wrong, but there is more to social than Facebook. We will devise a strategy that works best for your audience, using the social media platform that works best for them (Instagram, Twitter, Vine, WhatsApp, Pintrest etc). We can even produce content that will work best on those platforms using our in-house film and digital teams.
We have the in-house team to produce all the content for a content marketing plan, including blogs, videos, infographics, cinemagraphs and website content. We can plan out what you need, produce the content and get it out there, to positively effect your search and social media impact.