Jo Parker

Jo Parker uses only the finest, softest Italian leather, originally designed components, 100% crafted in Italy, with an uncompromising focus on quality. Every aspect of a JP bag is original, down to the zips. Contra was commissioned to define, design and create a brand that established the company in the premium market.

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Contra designed a logo, brand and a suite of materials that encompasses a classic, beautiful typographic ligature. Both letters elegantly taper to the bottom-left. The punched-out circle separating the J and P not only forms a full stop (common in separating initials) but also a playful representation of the freshwater pearl hidden inside the bag. This is a beautiful, elegant, classic yet contemporary design which uses the traditional in a new way—much like the bags themselves.

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