The client.
MetFilm School is a leading film, television, and online media school offering undergraduate, postgraduate, and short courses across various craft areas. Its mission is to provide students with a practical, high-quality learning experience grounded in professional industry practice and preparation.
The challenge.
Develop a mobile-friendly website that is highly image- and video-driven. Showcase MetFilm’s brand pillars and courses with engaging landing pages that are designed to convert. Ensure the site navigation structure is optimised for the best possible user experience.
The strategy.
Execute internal and external stakeholder interviews. Conduct site user behaviour, audience, keyword and traffic research. Produce a website strategy that covers site structure, user testing, content, design, SEO, and technology. Build website and craft engaging copy designed to increase applications.
What we did.
increase in pages per session
increase in page views
Increase in new users