causaLens: Increasing organic traffic by 12% in 8 weeks

Web design and development | SEO

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The client.

causaLens is the pioneer of Causal AI — a new category of intelligent machines that reason about the world the way humans do, through cause-and-effect relationships and with imagination. Causal AI goes beyond standard predictive analytics, directly augmenting human decision-making.

The challenge.

When causaLens approached Contra after being recommended by IQ Capital, they were a relatively small team of scientists on a mission to optimise the global economy. Their top priority was to build an SEO-optimised site that reflected the nature of their work – a trailblazing deeptech organisation.

The solution.

Conduct desk research on the target audience and market. Design and build site with a ‘SaaS’ look and feel while content is simultaneously created and uploaded to Gather Content, allowing the website to be populated with content in parallel. Conduct keyword research and optimise website back-end for SEO.

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Increase in organic traffic in three months.

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high-value clients generated

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Increase in Google page 1 results for target keywords

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