The client.
causaLens is the pioneer of Causal AI — a new category of intelligent machines that reason about the world the way humans do, through cause-and-effect relationships and with imagination. Causal AI goes beyond standard predictive analytics, directly augmenting human decision-making.
The challenge.
When causaLens approached Contra after being recommended by IQ Capital, they were a relatively small team of scientists on a mission to optimise the global economy. Their top priority was to build an SEO-optimised site that reflected the nature of their work – a trailblazing deeptech organisation.
The solution.
Conduct desk research on the target audience and market. Design and build site with a ‘SaaS’ look and feel while content is simultaneously created and uploaded to Gather Content, allowing the website to be populated with content in parallel. Conduct keyword research and optimise website back-end for SEO.
Increase in organic traffic in three months.
high-value clients generated
Increase in Google page 1 results for target keywords