Testing For All: 1700% ROI on digital ad campaign and 16,650 sales

User profiling | Digital advertising

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The client.

Testing For All is a not-for-profit with a mission to make COVID-19 testing accessible and affordable to anyone who needs it. The company provides below-market-price, high-quality COVID-19 tests, available for both individuals and businesses.

The challenge.

To launch Testing for All’s below-market-price testing kits into the market with digital advertising. With kits priced at 50 percent of the current market value, the average Cost Per Conversion needed to be very low at around £3.50.

The strategy.

Conduct audience research and build buyer personas. Optimise website for conversions. Conduct keyword research. Set up digital search and display ads. Optimise campaign to reduce Cost Per Click so it falls within target Cost Per Conversion while maximising sales.


Lifetime kit sales


Return on Ad Spend

Winner of Digital Impact Award.

Hear what our client had to say.

The Contra team was brilliant to work with. They listened intently and understood a complicated domain, ultimately coming up with a solution to get us into the market. I would wholeheartedly recommend working with Contra.

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Everyday we create web applications websites that drive sales platforms that transform web applications engaging social media content that engages inbound marketing that works

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