Testing For All is a not-for-profit with a mission to make COVID-19 testing accessible and affordable to anyone who needs it. The company provides below-market-price, high-quality COVID-19 tests, available for both individuals and businesses.
To launch Testing for All’s below-market-price testing kits into the market with digital advertising. With kits priced at 50 percent of the current market value, the average Cost Per Conversion needed to be very low at around £3.50.
Conduct audience research and build buyer personas. Optimise website for conversions. Conduct keyword research. Set up digital search and display ads. Optimise campaign to reduce Cost Per Click so it falls within target Cost Per Conversion while maximising sales.
Lifetime kit sales
Return on Ad Spend
Winner of Digital Impact Award.