The client.
Fashion Revolution is a UK charity driving a global movement for a more sustainable fashion industry. Contra loved the mission and was only too pleased to develop the website.
The challenge.
To create a slick, easy-to-use site that enables Fashion Revolution to manage its global campaign and connect with its global community. Improve user experience and increase charity donations.
The strategy.
Execute internal stakeholder interviews. Develop User Interface and taxonomy. Organise sections of the site so they are easily accessible to multiple stakeholders (brands, retailers, educators and citizens).