The client.
Established in 2017 with the support of the UK Office for National Statistics, The Economic Statistics Centre of Excellence is a hub of world-leading expertise built around the analysis of emerging and future issues in measuring the economy.
The challenge.
Develop a compelling website that encourages return visits. Form and display ESCoE’s brand identity in a clear and compelling way. Highlight ESCoE’s and the ONS’s partnership while stll building ESCoE’s unique brand identity and purpose.
The strategy.
Execute stakeholder interviews. Conduct site user behaviour research. Build user personas. Create a compelling visual identity that reflects the cutting-edge nature of the institute’s research. Conduct user testing. Launch the new, responsive site.
- John Barlow, Communications Manager, ESCoE
Increase in page views.
Reduction in bounce rate.
Arcturus Winner, Vega Awards, 2020
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