Economics Statistics Centre of Excellence: 134% increase in page views

Web design and development | User profiling | Stakeholder management

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The client.

Established in 2017 with the support of the UK Office for National Statistics, The Economic Statistics Centre of Excellence is a hub of world-leading expertise built around the analysis of emerging and future issues in measuring the economy.

The challenge.

Develop a compelling website that encourages return visits. Form and display ESCoE’s brand identity in a clear and compelling way. Highlight ESCoE’s and the ONS’s partnership while stll building ESCoE’s unique brand identity and purpose.

The strategy.

Execute stakeholder interviews. Conduct site user behaviour research. Build user personas. Create a compelling visual identity that reflects the cutting-edge nature of the institute’s research. Conduct user testing. Launch the new, responsive site.

“Seeing Contra’s work with other institutions such as the Alan Turing Institute gave us peace of mind. It took away the doubt as to whether we could deliver something that was different and stood out from the other organisations in our field.”

- John Barlow, Communications Manager, ESCoE

Increase in page views.


Reduction in bounce rate.

Arcturus Winner, Vega Awards, 2020

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