The Alan Turing Institute: 21% increase in page views and 34% reduction in bounce rate

Web design and development | User profiling | User experience | Digital strategy

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The client.

The Alan Turing Institute is the national institute for data science and AI. The institute trains the next generation of leaders, shapes public conversation, and pushes the boundaries of data science and AI for the public good.

The challenge.

Develop a website that reflects the cutting-edge nature of the institute’s work. The institute already boasted strong branding within its comms but the website lagged behind and didn’t work architecturally.

The strategy.

Execute internal and external stakeholder interviews. Conduct site user behaviour, audience, keyword and traffic research. Produce a website strategy that covers site structure, user testing, content, design, SEO, and technology.


Reduction in bounce rate


Increase in page views

Platimum winner, dotCOMM Awards 2019

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