The client.
The Queen Rania Foundation (QRF) aims to be the premier resource on educational issues, in Jordan and around the Arab world, and to act as an incubator for new ideas and initiatives.
The challenge.
Digitally rebrand the organisation and build a new site that successfully showcases the charity’s impact. Optimise the site for conversions and streamline the donation process to increase donations.
The strategy.
Execute stakeholder interviews. Produce copy that connects with the audience and communicates impact. Incorporate images and infographics of impact into web design. Digitally rebrand with a bold new design and launch site.