The client.
The Childnet Digital Leaders Programme is a youth leadership training programme empowering young people to educate their peers about online safety. The programme is aimed at primary and secondary schools.
The challenge.
Build a virtual learning environment to educate children about online safety. The platform will feature lessons, leaderboards, and gamification. Build a public website that explains the programme.
The strategy.
Execute stakeholder interviews. Conduct site user behaviour, keyword and traffic research. Build user personas. Launch new website ensuring design appeals to both adults and children alike.
Total subscriptions to the programme
Qualified Primary and Secondary Digital Leaders across the UK
Percent of teachers said it has helped their school staff fulfil their safeguarding duties
What we did.
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