St Martin-in-the Fields Charity: 23% increase in donations YoY

Web design | Copywriting | SEO

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The client.

St Martin-in-the-Fields is an inclusive church in the centre of London. The church formed St Martin’s Charity to support services designed transform the lives of homeless and vulnerable people. The charity primarily helps people find, and keep, a safe place to live.

The challenge.

Since 1927, the charity has run a successful Christmas appeal working in partnership with the BBC. However, due to the increasing success of the appeal, it required a more robust online solution to support donations. The charity also needed to increase discoverability on search engines.

The strategy.

Create a sleek and modern subsite that can handle the huge spike in traffic around the Christmas period. Develop a new, streamlined donation process. Produce new video assets to support the campaign. SEO optimise the website and build a content strategy.


Average increase in SERPs rankings


Increase in donations year-on-year


People helped in finding and keeping a safe place to live

How we did it.

“I recommend Contra to every single person who talks to me about websites. They’re a very easy team to work with and things get sorted very quickly. Charities need an agency that’s very knowledgeable, able to explain things so you can easily understand, and can trust to do the job to the highest possible standard – Contra ticks all of those boxes.”

Hear what our client had to say.

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