St Martin-in-the-Fields is an inclusive church in the centre of London. The church formed St Martin’s Charity to support services designed transform the lives of homeless and vulnerable people. The charity primarily helps people find, and keep, a safe place to live.
Since 1927, the charity has run a successful Christmas appeal working in partnership with the BBC. However, due to the increasing success of the appeal, it required a more robust online solution to support donations. The charity also needed to increase discoverability on search engines.
Create a sleek and modern subsite that can handle the huge spike in traffic around the Christmas period. Develop a new, streamlined donation process. Produce new video assets to support the campaign. SEO optimise the website and build a content strategy.
Average increase in SERPs rankings
Increase in donations year-on-year
People helped in finding and keeping a safe place to live