The client.
IQ Capital is a VC firm based in Cambridge and London that invests in “deep-tech” across sectors including machine learning, AI, robotics, advanced engineering and materials and data focussed propositions, based on disruptive algorithms.
The challenge.
Improve messaging to attract and engage with a more targeted audience. The existing presence wasn’t representative of brand positioning. The user interface (UI) was dated and didn’t follow current web standards resulting in high bounce and drop-off rates.
The strategy.
Maintain the spirit of IQ and its existing brand identity. Conduct user and competitor research. Design and build a new website incorporating the new look and feel. Build site on a content management system and develop an in-situ jobs board for the technology companies that IQ invests in.
![](https://www.contra.agency/cdn-cgi/image/width=386,height=300,fit=crop,quality=75,gravity=auto,sharpen=1,metadata=none,format=auto,onerror=redirect/wp-content/uploads/2022/09/Logos.png)
Increase in average session duration.
![](https://www.contra.agency/cdn-cgi/image/width=386,height=300,fit=crop,quality=75,gravity=auto,sharpen=1,metadata=none,format=auto,onerror=redirect/wp-content/uploads/2022/09/13.png)
Bounce rate
![](https://www.contra.agency/cdn-cgi/image/width=386,height=300,fit=crop,quality=75,gravity=auto,sharpen=1,metadata=none,format=auto,onerror=redirect/wp-content/uploads/2022/10/23.png)
Minute average session time