IQ Capital: 300% increase in average session duration with a modern web design

Web design and development | Messaging | User Experience

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The client.

IQ Capital is a VC firm based in Cambridge and London that invests in “deep-tech” across sectors including machine learning, AI, robotics, advanced engineering and materials and data focussed propositions, based on disruptive algorithms.

The challenge.

Improve messaging to attract and engage with a more targeted audience. The existing presence wasn’t representative of brand positioning. The user interface (UI) was dated and didn’t follow current web standards resulting in high bounce and drop-off rates.

The strategy.

Maintain the spirit of IQ and its existing brand identity. Conduct user and competitor research. Design and build a new website incorporating the new look and feel. Build site on a content management system and develop an in-situ jobs board for the technology companies that IQ invests in.

Contra was embedded in the AI ecosystem and understood how to convey a deep tech story through messaging and visual elements. 

Increase in average session duration.


Bounce rate


Minute average session time

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Everyday we create web applications websites that drive sales platforms that transform web applications engaging social media content that engages inbound marketing that works

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