The client.
IQ Capital is a VC firm based in Cambridge and London that invests in “deep-tech” across sectors including machine learning, AI, robotics, advanced engineering and materials and data focussed propositions, based on disruptive algorithms.
The challenge.
Improve messaging to attract and engage with a more targeted audience. The existing presence wasn’t representative of brand positioning. The user interface (UI) was dated and didn’t follow current web standards resulting in high bounce and drop-off rates.
The strategy.
Maintain the spirit of IQ and its existing brand identity. Conduct user and competitor research. Design and build a new website incorporating the new look and feel. Build site on a content management system and develop an in-situ jobs board for the technology companies that IQ invests in.
Increase in average session duration.
Bounce rate
Minute average session time
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