Wolfson College: Decreasing bounce rate to 20% with a modern web design

Web design and development | User profiling | Stakeholder management

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The client.

Wolfson is a Cambridge College with unrivalled academic support and pastoral care. Students live onsite as a member of an international, egalitarian and inclusive community of scholars from Cambridge and across the world.

The challenge.

To modernise its website, attract students and position it as an inclusive and vibrant community. Ensure the website is easy to use and serves multiple stakeholders. Showcase the vibrant community and multitude of activities the college offers.

The strategy.

Execute student and other stakeholder interviews. Conduct site user behaviour, keyword and traffic research. Build buyer personas. Launch new website with a bold, modern, and friendly design. Showcase diversity with powerful imagery, messaging, and positioning statements.


Bounce rate


Page views

Gold winner at dotCOMM awards 2019

“I have very much enjoyed working with Contra. The design has been very well-received, the back end is a joy to work with and of all the developers I interviewed, Contra had done the most due diligence in reading the brief to understand our specific needs. It was also an advantage that they understood the complexities of working with our IT department. The design and build process went very smoothly as Contra has a great communication system in place. I found that having a Project Manager to handle day-to-day liaising with the coders was very helpful, and using Slack and Trello to communicate and raise issues kept things moving. Above all, what the designers did was come up with a look and feel for our website that reflects our structure and meets the needs of our very different audiences. I would not hesitate to recommend Contra for your website build.”

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