Wolfson is a Cambridge College with unrivalled academic support and pastoral care. Students live onsite as a member of an international, egalitarian and inclusive community of scholars from Cambridge and across the world.
To modernise its website, attract students and position it as an inclusive and vibrant community. Ensure the website is easy to use and serves multiple stakeholders. Showcase the vibrant community and multitude of activities the college offers.
Execute student and other stakeholder interviews. Conduct site user behaviour, keyword and traffic research. Build buyer personas. Launch new website with a bold, modern, and friendly design. Showcase diversity with powerful imagery, messaging, and positioning statements.
Gold winner at dotCOMM awards 2019