Homerton College combines the traditions of a Cambridge University college with contemporary values and an inclusive culture. It prides itself on being supportive, forward-thinking, and treating everyone as an individual. It is the largest college in Cambridge and has a diverse student base.
To modernise its dated website and position it as an inclusive and vibrant community, in contrast to a “traditional” Cambridge college. Show it as a modern place to study and differentiate it from other colleges in the university. Increase applications and website engagement.
Execute student and other stakeholder interviews. Conduct site user behaviour, keyword and traffic research. Build buyer personas. Launch a new website with a bold, modern, and friendly design. Showcase diversity with powerful imagery and messaging.
increase in applications.
reduction in bounce rate.
Winner of Digital Impact Award 2022.