Space City is a TV production company providing a complete direct response TV advertising service, all in-house from their studio and offices in Hammersmith. With over 25 years of experience, Space City is renowned for creating bespoke campaigns designed to drive an excellent response.
When we were first contacted by Space City, their site had a few key issues, primarily stemming from the content. Page load times were lengthy which had a negative impact on page bounce rates and the average session duration, this ultimately leads to fewer enquiries so this was an area of focus for us.
The previous site had not been built with the company or its users in mind. What was originally a set of page templates soon became a mountain of content which wasn’t optimised for navigation or for the user in general.
Looks aren’t everything. In life and in web design, but in this case, the old site didn’t have a coherent, on-brand look and feel; and it didn’t reflect the market-leading creative work Space City is known for. It was slow to load, had an archaic design and made it difficult to achieve the primary goals, to showcase their impressive portfolio and encourage enquiries.
We wanted to streamline the old site, minimalising certain aspects like the content. It was essentially a digital refresh. We needed to start from scratch and better communicate the brand’s reputation, values and offering.
“I really liked Roberto. He was quick to respond to our query and clearly put some thought into his response. It’s rare to have the MD reply to your enquiry, and I liked that personal touch. Of the agencies I contacted, Roberto was also the only person to offer to come and meet in person, something I thought was really important to establishing an agency relationship”.
Once selected and the wheels were in motion, we had a tight deadline to meet so our web design process began immediately and the web development phase soon followed.
Within a few short months, we were able to produce a much-improved website with an immediate on-brand visual impact. From clever microinteractions to better functionality and site structure, the new site has been enhanced on all fronts.
Space City now finds it easier to deal with things – from sales to inbound enquiries – with more confidence and can promote the site with a sense of pride.
The end result has been positively received by the staff who were all involved in the process and now have more confidence when speaking to clients and can direct them to a website they are happy to share.
The new site looks great, is clear, simple and easy to navigate. Just what we were looking for.